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'Insurers don't pay out'

Figures from the Association of British Insurers show that insurers pay out a staggering £13.9 million every day, and that 98% of claims are paid.

'It's too expensive'

This is a common misconception, but life insurance cover is much more affordable than you might think, for many people, it can cost less than a monthly Netflix subscription.

'Finding the right policy is too time-consuming'

Not when you take advice. Your adviser will discuss your circumstances, work out the cover you need, research the market on your behalf, and recommend the right type of policy to meet your specific requirements. You won't pay for this service, your adviser will receive commission from the policy provider.

'Only breadwinners need cover'

Not so. Stay-at-home parents do a huge amount for their families, cooking, cleaning, childcare and more. If they weren't around, replacing those services would cost a great deal of money.

As with all insurance policies, conditions and exclusions will apply.